What exactly is a link-building strategy? It is obtaining links back to your website to increase your authority and search engine rankings. Creating infographics and guest posting are two common link-building tactics. Link building is one of the most important things you can do to improve your search engine ranking and get more traffic to your website.
The more high-quality, trustworthy, and authoritative sites that link to your site, the higher your blog posts and sales pages will appear in search results.
Create Quality Content
Creating quality content is one of the most important aspects of any link-building strategy. Quality content makes your business stand out from the rest of the pack and is a solid basis for increasing link-building opportunities.
The best way to create quality content is to write about things that resonate with your audience. This means writing about what people in your niche are searching for and topics that will help them solve a problem or answer a question.
Ultimately, the purpose of your content is to get people to take the next step. Whether that’s visiting your website, booking your services, or buying a product.
There are a few ways to ensure that your content is of high quality, and an excellent way to start is by using link building automation software to reach out to other websites in your niche for testimonials. By providing these testimonials with a link to your website, you can build many external links that will help increase your ranking.
Create a Linkable Asset
A linkable asset is a piece of content on your website that’s worth linking to. Web admins don’t want to link to blank pages or content that doesn’t offer any value.
When done right, this type of content can dramatically improve your search engine rankings and brand recognition. Whether it’s an infographic, a mini-site, or a blog post, this content can earn hundreds or thousands of links and social shares.
The key to creating a linkable asset is to make it relevant to your target audience and provide valuable information they won’t find anywhere else. It should also be fun, engaging, and have some emotional impact.
Reach Out to Influencers
Reaching out to influencers is a critical part of link building. These relationships will help you drive more traffic to your website, boost your SEO ranking, and generate more leads for your business.
You can follow relevant industry influencers on social media or through simple email outreach. They’ll be happy to link to your content if you can interest them in your brand.
You can also find influencers through curated lists, conference speakers, and influencer platforms. These resources will save you time and effort when looking for link prospects.
Create a Resource Page
Creating a resource page is an essential strategy to increase link-building opportunities. Resource pages are generally designed to connect users with resources they can use to better their businesses or lives.
They are also typically seen as credible, often receiving much traffic. You can easily create a resource page that focuses on a topic or industry you are familiar with and use it to build links to your website.
You can find these opportunities by performing searches using advanced Google footprints (you can do this on a tool like Loom). This will help you target specific resource pages relevant to your niche.
Increase the chances of your link being added to a resource page by contacting the webmaster and suggesting that your content would be valuable to their readers. They are usually very responsive to this approach and happily include your content on their page.