When it comes to custom labels, how do you make sure that yours will be the ones that get noticed? It can be tricky, but with a little bit of effort and these five secrets, you’ll be on your way to designing custom labels that really pop.
1. Keep it simple – don’t use too many fonts or colors
Simplicity is key when it comes to designing labels. Too many fonts or colors can be overwhelming and make your label look cluttered. Cluttered product labels can be confusing and overwhelming for customers and can make your product look unprofessional, or even untrustworthy. If you want your customers to take your product seriously, make sure your product label is clean and concise.
2. Make sure the text is easy to read
One of the most important aspects of label design is making sure the text is legible. Illegible product labels can be a real headache for customers. If the text is difficult to read, it can be hard to figure out what the product is, what it’s for, or where to find the ingredients. To avoid that, use clear, concise fonts that are easy to read. Additionally, use contrasting colors for ultimate legibility.
3. Be unique and creative
There are a lot of products on the market, so it’s important to make your label stand out from the rest. Take some time to brainstorm different design ideas that will make your label pop. You can create stunning labels, even if you are not a professional designer. Use free online tools like Graphic or Canva. They have plenty of templates you can customize and edit to make them match your brand.
4. Match the label to your brand or product
Speaking of that: your label should be an extension of your brand. Use colors and fonts that are consistent with your brand’s overall aesthetic, and choose a material to represents your brand. If you’re selling an organic product, for example, you might use earth tones and biodegradable paper labels. Metallic materials and bright colors, on the other hand, can create a beautiful cosmetics label.
5. Think about the size and shape of the label
Size and shape are important considerations for any label design. Make sure the size of your label is appropriate for the product it will be placed on. Also, think about how the shape of your label will impact the overall look of the product. You may want to consider using a die-cut label to create a unique shape.
By following these five secrets, you’ll be on your way to designing custom labels that get noticed. With a little bit of effort, you can create labels that are both eye-catching and informative. Give your product the best chance of success by making sure your label stands out from the rest.