The future holds great opportunities for e-commerce brands, yet the competition seems to get tougher. The e-commerce industry is more complex than you think, and it is not very easy to capture a higher market share easily. With plenty of e-commerce brand options available in the market, the demands and expectations of customers are also continuously increasing. Customers are looking for brands that seem more relevant and personalized to provide a better experience online.
To get the trust of your target customers, you have to be very careful about your brand message considering all the local requirements of that marketplace. Moreover, e-commerce brands can also use a reliable localization management system or buy a professional localization solution for enterprises to manage their day-to-day localization tasks more effectively. Read this article to understand more about e-commerce customers’ experience and how it impacts your brand image in international markets.
Best Practices for A Better e-commerce Customers Experience
The tips provided below will help you stay ahead of the competition and build a robust brand identity in the global marketplace. Best guidelines to optimize your e-commerce store customer experience in the international market.
Know Your Target Customers
You must treat every market differently, considering unique user requirements, cultural and social norms, and languages. Knowing your target customers helps you design a better localization strategy for your e-commerce store. It also helps you better cater to the needs of your customers and enhance their online user experience on your online store. Customer research would help you know about the payment methods they are more familiar with. And you may also get to know about the e-commerce dynamics and regulations in that particular marketplace.
Localize Your UX Design
Your e-commerce website UX design is going to have the most impact on your customer’s overall brand experience. A professional-looking website UX design would give a good first impression of your brand to customers. For this, you have to conduct an in-depth audit of your existing website to make it culturally resonating and compatible with the current expectations of target customers. Moreover, to localize your e-commerce website UX design, you can use a professional localization management system.
Provide Multilingual Customer Support
If you are targeting Asian markets where the majority of people don’t understand the English language, you better provide multilingual customer service to your customers. To enable seamless communication between you and your customers, you must eliminate the language barrier. For every region, you should have appointed a native customer service assistant who can better understand customers’ queries and help them with making a buying decision. Doing this would not just add to the overall customer experience but also prevent negative reviews and cancel orders at the last moment.
Focus On Post-Purchase Engagement
Your customer experience should not end with product purchases; you must stay connected with your customers and engage with them on a regular basis. Brands can send their customers emails regarding coupons or discounts; it also helps them keep customers’ attention through social media ads and promotions. Use local language only in your marketing and promotional content to make your brand appear local to the customers. Moreover, make sure you are using a consistent brand tone and style for every region. For translation purposes, you can partner with any reliable enterprise translation solution provider. Your consistent brand voice across different regions helps you build a solid and trustworthy brand image globally.
Adapt Local e-commerce Channels
In different countries, people have their own social media channel preferences. Some markets have a high demand for Facebook, while in others, Instagram and Twitter are more famous. Considering the local social media preferences, you can promote your e-commerce on those social networks to get high visibility online. Social media marketing can really help your e-commerce store grow and have more exposure to the target market. Moreover, it also allows you to engage with maximum prospects and convert them into your local customers. Staying active on different social media platforms also raises brand awareness, and makes people familiar with your products and services. So, research and choose the most suitable social media channels for every marketplace to increase your e-commerce sales through various platforms.
Conclusion
To make your global e-commerce platform become successful, you must work on your global brand localization. For this, you need to build an effective e-commerce brand localization strategy. You can also partner with a localization services provider offering a professional localization solution for enterprises. This way, you can easily manage your localization workflows and operations more effectively.
You can also get help from a reliable localization management platform that would ease your localization project management journey through automatic and workflow optimization. MarsHub is a reasonable and professional localization management system that can help you manage your e-commerce website localization for multiple regions simultaneously.