When we think of search engine optimization (SEO), we often envision large corporations competing on a global scale. However, the power of SEO extends far beyond the big players, as it has become an indispensable tool for local businesses as well. In fact, any business looking to thrive in the modern world should consider this branch of SEO.
With the right strategies, there’s a real chance to attract the right people (those who want to convert) and increase engagement and visibility. Let’s learn the factors that impact the success of Phoenix local SEO!
Google My Business
Firstly, this sometimes goes under the radar but a Google My Business profile is an easy yet effective strategy. When creating or optimizing your profile, make sure all your information is accurate and updated. We know it’s sometimes awkward to ask, but reviews are incredibly powerful in the modern world and they will positively impact your rankings.
Local Keyword Optimization
With tools or an outsourced digital marketing company, we recommend finding the most relevant keywords for your business and industry. What do you do with keywords after discovering them? Add them to your content. We’re talking about URLs, meta tags, headings, blog posts, and more. The more you do this, the more likely your pages are to get picked up for local search results.
In case you’re out of the loop, we’re talking about name, address, and phone number. One of the biggest mistakes you can make with NAP is having unmatching details across several platforms. Therefore, we recommend double-checking your website, directories, social media, and more. Consistency is crucial for search engines to establish trust in your business’s information, thus boosting your local visibility – the last thing you want to do is cause confusion to the search engines or your audience.
Local Content Creation
Once again, this might be something you outsource to others, but you should also push for content creation. As well as writing blog posts, perhaps now is the time to get your camera out and record a podcast or video too. By providing valuable content tailored to your community, you can position yourself as a local authority, attract local visitors, and earn backlinks from other local websites.
Online Reviews and Reputation Management
If you didn’t know already, customer reviews have a significant impact on local SEO. So, ask happy customers to leave a review – often, customers love showing their appreciation for good companies. You just need to ask. Rather than hiding away from negative reviews, respond to all comments because this shows appreciation and a willingness to improve.
Local Link Building
Seek opportunities for partnerships, sponsorships, or collaborations with local organizations, influencers, or bloggers. By earning relevant and authoritative local backlinks, you signal to search engines that your business is a trusted and valuable resource in your community.
With the increasing use of smartphones (you’re probably on one now!), mobile optimization is crucial for local SEO. If your website isn’t mobile-friendly, it won’t be long before users tap away and look for another website that accommodates their device. Since search engines also focus on mobile websites, you should consider design, loading speeds, and other important factors.
When your NAP is mentioned online, this is referred to as a citation. At every opportunity (without spamming, of course) use websites like Yellow Pages and Yelp to list your company details because they will make a difference. Soon enough, you will appear in local searches and those nearby can discover your brand.
Social Media Engagement
These days, active participation on social media platforms can also significantly impact your local SEO efforts. Engage with your local audience by sharing relevant content, responding to comments, and participating in local conversations. Social signals from platforms like Facebook, Twitter, or Instagram can influence your local search rankings.
Monitoring and Analytics
Even if you don’t have money left in the budget, you can use free tools like Google Search Console and Google Analytics to monitor your strategy. If you aren’t tracking, how are you supposed to know what is and isn’t working? Look at conversion rates, traffic, keyword rankings, and more. If you can keep an eye on trends and monitor your performance, you will soon keep up with and even surpass competitors.