The idea of using eCommerce as a successful CPG strategy is universally acknowledged. Selling your consumer packaged goods online has several alluring advantages, such as lower costs and simpler maintenance. It takes a lot of work to do CPG eCommerce.
Suppose you don’t have a suitable eCommerce strategy. In that case, your website can become little more than a fancy business card, with the only consumers viewing it coming from those who already know about your company. If you are a well-known CPG brand or a business that is just getting started with a DTC strategy, pay attention.
This article offers long-term, this essay offers a long-term strategy for CPG success for both brick-and-mortar stores and online marketplaces.
Product Packaging: The First Step in CPG
In the eCommerce world, whether you like it or not, it is your product packaging that catches the shopper’s eye. Successful Amazon FBA vendors provide an excellent case study for CPG marketers who appreciate product picture sets’ value. The product appears more realistic thanks to 3D picture sets, which are also more in line with how customers interact with CPG products while deciding what to buy.
The point is that creating the best product packaging is the first step in any business, whether it be offline or online. Before choosing your eCommerce design, think about analyzing your current package if your brand hasn’t seen a revamp in a while.
A piece of advice: When it comes to product packaging, consider using a rotating bottle image that generates an experience rather than using photographs for each panel.
An On-Shelf Strategy that Helps You Lead
Every successful strategy starts with having the goal in mind. Even D2C businesses must recognize the influence of in-store purchases. Most CPG purchases are still made in stores, and the experience sets them apart. This experience also provides your company with more knowledge of the attitudes of customers toward your products. So even if your attention is only on developing an eCommerce strategy, you should assess for on-shelf performance.
There is no more effective way to test a product’s effectiveness than to mimic the purchasing process. Before developing your online strategy, conduct a real-world test on your product for buying intent and brand recall.
This strategy also applies to brands that have a sizable market share in a cutthroat industry. Success on an online shelf can be based on something other than your brand’s past performance. Your package needs to operate at its very best regardless of where consumers see it before launching a full-fledged assault to seize a significant portion of the expanding eCommerce market share.
Testing your packaging design with prospective customers eliminates the presumption that your present brand recall will serve as the basis for your product’s success.
Walking Down the Virtual Aisle
DTC brands may feel they are exempt from the hassles and glitches that they would encounter with retailers. But nothing could be farther from the truth if you believe that no intermediary is involved in your digital strategy.
In the eCommerce CPG industry, the retailer is the search engine. If you want to sell directly from your website, you need a retailer strategy that goes beyond simply standing out on the shelf.
In actuality, eCommerce is not more straightforward; however, it is markedly different. To succeed in today’s integrated commerce environment, you must establish a mutually beneficial link between your offline and online sales. The two can work together if you have the perfect strategy in place.
Starting the Testing Process
Potential customers start thinking about your product when they visit your website. Once consumers click on your CPG product, there isn’t any direct competition like there would be on a conventional shelf. All they see right then is your landing page, which contains the message you are hoping will persuade them to make a purchase.
This is where things get interesting. Contact a professional packaging company to both help benchmark and get the right kind of packaging design and packaging format that will guide your prospective customers to purchase.