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Google Tag Manager: Steps for Complete Set Up and Report Streamlining

Google Tag Manager, also known as GTM is a popular tool that enables the tracking of marketing data using tags without modifying the website code. The system allows for easy addition of tags to the website so that user activity can be tracked across the website and apps. One of the most common and used platforms for GTM is Google Analytics, where the details regarding the site users can be checked easily. By implementing GTM, the data collection can be improved and the required changes can be done to the website to increase the conversion rate.

How to set up the Google Tag Manager?

Google Tag Manager can be set up by creating an account. Firstly, you will have to log into your Google account and go to ‘Tag Manager. After opening the tag manager tab, the following steps can be followed to set up the GTM.

Step 1 – Create an Account

Click on ‘Create Account’ and add your company name and country. Next, the website name or URL has to be entered as the ‘Container Name’. The target platform has to be selected, which is ‘Web’. After accepting the data processing terms, the ‘Yes’ button on the upper right-hand corner of the page has to be selected. Next, the code snippets that need to be added to your site to install GTM will be displayed on the screen. In case of inexperience in the modification of website code, you can always ask for the assistance of the best digital marketing agency in Delhi.

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Google Tag Manager Steps for Complete Set up and Report Streamlining1

Step 2 – Modifying Website Code

The first code snippet, which uses JavaScript to extract information has to be placed as high as possible in the <head> section of the website page. The second snippet is an HTML iframe and has to be placed immediately after the opening <body> tag on the web pages. If there are any problems regarding the usage of codes, the website owners can always contact and use the services of the best digital marketing company.

Google Tag Manager Steps for Complete Set up and Report Streamlining2

How to Streamline Your Reporting?

After the GTM is successfully set up, it can be connected to various platforms. For example, to connect Google Analytics to your website, a new tag has to be created in the GTM. After choosing the tag name, go to ‘Tag Configuration’ and select ‘Google Analytics: GA4 Configuration’ from the list.

The measurement ID (similar to the tracking ID) has to be entered. Click on the ‘Triggering’ box and select ‘All pages’ from the list. Click on ‘Save’. At the workspace overview page, click on ‘Preview’ to check your new changes.

In the next screen, enter the website’s URL and click ‘Connect’ to open the website in a new window for testing. Once the connection is complete, the tag assistant pop-up window will appear on the screen. Go back to the preview page and there should be a ‘Connected’ message. Next, the tags have to be debugged on the preview page.

If the GA4 configuration tag firing is happening on each page when the website is navigated, that means the implementation of GTM is successful. Finally, the changes have to be submitted. A ‘Version Name’ and ‘Version Description’ has to be provided. Click on ‘Publish’ to push out the changes in the website and enable GA4. The real-time report will show the number of user hits on the website. Browser extensions are also highly recommended as they will help to bring out more from the Tag Manager. Extensions such as Tag Assistant, DataSlayer, GTM/GA Debugger and more will also provide important details regarding the code snippets, triggers and more.

Once acquainted with the way the GTM works, it can be paired with other powerful marketing tools that will help run a streamlined marketing strategy. Some of the tools and platforms suggested by the best digital marketing company and often installed with GTM are Google Ads, Hotjar, Pinterest Tag, LinkedIn Insight, Facebook Pixel, HubSpot, Salesforce and more. Using these tools, the data collection can be used to improve the marketing strategy and boost revenue.

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