Local SEO is a great way to build your business and traffic. In fact, it’s one of the most effective ways to get your business in front of customers who are looking for what you offer. You can do local SEO yourself or hire a local SEO reseller to do it for you. Either way, there are some basic things you need to know to get started with local SEO.
What Is Local SEO?
Local search engine optimisation (SEO) is a marketing strategy that helps businesses show up at the top of local search results pages that list businesses within a specific distance of a user’s location. The goal is to increase online visibility and improve local sales by making sure that your website appears in local search engine results in pages and maps.
Why should I use local SEO?
If you’ve already got an established business and you’re looking to grow it, then local SEO can be an excellent way to build traffic and increase sales. It also helps if you want to expand into new markets or geographies.
Why Is Local SEO Important For Your Business?
When you’re looking for a new business, what do you do? You may look at their website and see if it’s easy to navigate, read reviews and check out their social media pages. If a business has a strong local SEO strategy, it’s likely that it will rank on the first page of Google for relevant keywords.
Google ranks pages based on their content and how often other sites link to it. The more popular a page is, the higher up it will appear in search results. It’s important to think about your business’s online presence as an entire ecosystem. A well-rounded approach to online marketing will help improve your rankings and drive traffic to your website.
Local SEO is a combination of off-page factors that influence how many people visit your website from search engines like Google. Local SEO has become increasingly important as more people use mobile devices to search online, and Google has changed its algorithm so that it prioritises local results over national ones when someone searches for businesses nearby.
Benefits Of Local SEO Reseller
So, what are the benefits of using local SEO strategies? Here are some of them:
With Google’s local algorithm, users can now find your business much easier than before. This means more customers will be able to find you when they search on Google and other search engines.
With an optimised website and good content, you’ll receive more organic traffic from Google and other search engines when people search for products or services related to your business category. This will help you acquire new customers without having to spend too much money on paid ads (like PPC).
The top rankings in the organic results get the majority of clicks on Google (according to Moz), so being near the top of these results means more potential customers will see your business’ website.
Stand Out From Competitors
With so much competition in today’s world, it’s important for your business to stand out from the crowd. Local SEO helps you do just that by making sure your business shows up on Google Maps and other search engines when people search for keywords related to your industry or location. This increases the odds of people finding your website when they’re looking for a product or service like yours.
As mentioned above, local SEO helps to increase visibility on search engines so that people can find your website when they’re looking for something specific near them — which means more traffic and leads coming into your business!
Increased Brand Awareness
If your business is a brick-and-mortar store, then being seen by locals is crucial for getting new customers in the door. People who live nearby will be familiar with your name and can easily find you online. They’ll also be more likely to share their experiences with other people in their community, which increases brand exposure even more.
Increases Revenue Potential
The better known your business is in your community, the more likely people are going to be willing to try it out and buy something from you — which means more revenue potential!
Among the many different angles that you can try for your local SEO reseller campaign, the most important thing is to stick with what works. When it comes down to it, you’re actually going to have to try a lot of ideas, and not everything will work. But when you do find ways that do work, do your best to hold onto them and then monitor them closely in order to continue seeing results.