Admit it, running an online store can sometimes feel like juggling a thousand pieces of a puzzle. You have amazing products, a stunning website, and a burning desire to succeed. But amid all the chaos, there is one crucial element that can make or break your Shopify store’s success: collections.
Imagine having a beautifully organized virtual showroom where customers can effortlessly browse through your product offerings, discover related items, and fall in love with your brand. Creating collections on Shopify is the secret sauce that transforms your store from a cluttered mess to a curated shopping experience that keeps customers coming back for more.
But here’s the kicker: mastering the art of collection creation is no walk in the park. It requires a deep understanding of Shopify’s features, strategic thinking, and a touch of creativity. Lucky for you, we’ve got you covered.
In this article, we’ll take you on a journey of discovery, unlocking the secrets of how to create a collection on Shopify that drives sales and leaves your competition in the dust. From the basics of collection setup to advanced techniques for maximizing conversions, we’ll equip you with the knowledge and tools you need to elevate your Shopify game.
What is a Shopify collection?
Shopify Collections include many products with the same style, features, uses, etc. created by sellers to help enhance customers’ product browsing experience more easily and conveniently. For example, you are a seller of souvenirs and decorations. You can create a collection of products for the upcoming Christmas holiday because this is the peak shopping season, setting up a collection for Christmas will help customers easily find their products without having to search through your product list.
Why Using Collections in Your Shopify Store Is Beneficial?
There’s no denying that adding collections in Shopify will create a neat and easy-to-navigate layout for your online store. But what exactly is it, why should you create collections and what benefits will they bring? Let’s understand together!
First of all, product collections help optimize the customer’s shopping process. To understand the importance of Shopify collections, try thinking of your online store as a traditional physical store. Just imagine, when a customer walks into a store, products are rarely displayed messily, scattered throughout the store.
Instead, you will see products divided into each area: bestsellers, children’s clothing, office furniture,… and from there, customers can proceed directly to the product display area with no need to probe every area. The same holds for internet retailers. None of the customers wants to browse page after page to find their products, so adding Shopify collections saves them a lot of time searching for products and increases the satisfaction of their shopping experience.
Besides, if your store has many types of products in a collection, you can consider adding sub collections to Shopify store.
In addition, when doing business online, one of the core factors that determine the success of the business is SEO. Research on the 100 most popular stores on Shopify has shown that optimized product collections can bring a store up to 40% more of its total organic traffic. We all know that the greater the SEO traffic, the higher the customer reach due to better search visibility. By using collections for SEO optimization, you can reach your audience without spending huge amounts of money on expensive paid advertising, thereby achieving your revenue and profit growth goals.
Two Shopify collection types
There are 2 types of Shopify Collection for you to choose from. Both allow you to organize your store by grouping similar products, but the usage methods of these two types may be different. We’ll learn more about each type in upcoming sections.
Automated collections – as the name implies – automatically create collections based on conditions or criteria you set. For example, you can create an automatic collection that includes products priced between $50 -$150. Customers whose product budget falls within this price range will easily find the right product.
Automated collection is flexible and convenient because it allows sellers to add up to 5000 different collections in their store with up to 60 conditions. You can set rules for your collection based on product types, colors, price, purpose, etc.
So, we can see that automatic Shopify Collections are the best solution for stores with many products. This way, you can save a lot of time without worrying about missing any products. A useful tip to make automated collections more flexible is to add tags on each product to create a uniquely personalized category structure that you can draw from.
Despite its high convenience and flexibility, the automated collection still has a limitation that is you cannot delete products in the collection unless you change the conditions of that collection or the characteristics of the product. However, this limitation does not affect the customer’s product search process too much. Therefore, the automated collection is still a useful feature and is worth a try.
Unlike Automated Collection, which collects product data to create a collection, Manual collection requires you to select and moderate each product. This means you have full control over your product collection by creating and adding products manually, and this can be done through editing the collection page or editing the product page.
The benefit of manual collections is that they help you create very specific collections according to each segment, characteristics, purpose of use,… which is difficult to achieve with automated collections. Manual collections also allow you to set how long the collection will be visible in your online store. This is an ideal method for small businesses that have few products or are focusing on products that are in peak demand.
However, the drawback of manual collections is that they are fixed and time-consuming. It takes a lot of effort to create and maintain manual collections because you can only add or remove products manually without any automated support.
How to create collections on Shopify
Create a Manual Shopify Collection Step-by-step
- Open your Shopify admin.
- Select Products ⇒ Collections in the list.
- In the upper right corner, select “Create Collection.”
- Add some Titles as well as Descriptions for an eye-catching yet clear gallery
- In the Collection type section, choose Manual ⇒ Save.
- Add an image that represents the collection and select the Theme template.
- In the Search Engine List section, click Edit.
- Write meta descriptions and meta titles for Shopify collections
- Choose Collection Availability ⇒ Schedule Availability if you want to set collection display times
- Set the date and time and click Schedule ready.
- Select Save. It’s done!
Create an Automated Shopify Collection Step by Step
- Open your Shopify admin.
- Find Products and Collections ⇒ Create a collection.
- Create a title and description
- In the Collection type section, select Automatic.
- In the drop-down menu, select the conditions for the collection.
- Click Save. All products that match the collection’s conditions in the Products section are now displayed. Continue adding gallery images, meta titles, meta descriptions, URLs as well as other details.
Putting it all together, Shopify Collection is one of the important fundamentals in product management, improving your customer’s shopping experience and making your online store a success. How to create a collection on Shopify? – it will no longer be your concern after reading this article. By following the instructions we mentioned above, you can master a unique, effective collection design for your Shopify store and take it to the next level. Don’t forget that creating a collection is not the only step to success, you need to combine it with activities to analyze and evaluate the effectiveness of the collection, making appropriate and timely adjustments to optimize the collection. Optimize conversion rates and increase sales!
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