There are 4.4 million blog posts published daily on the web. This means that the average website owner has to compete with a lot of content to get top page rankings. Google rewards content that has the most links to it. The more links your content receives, the better your chances are of ranking on the first page of Google.
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Targeting a large number of sites
When you are targeting a large number of sites with guest posting for SEO, the subject line of your pitch is essential. You want to grab their attention. Often, your outreach emails will not be welcomed right away, so make sure you are short and sweet.
Before you send an outreach email, make sure you research your target audience. This can be done by using tools like LinkedIn and Twitter to discover relevant people. You can also use tools like Tweetdeck to find decision-makers within an organization. Add these people to a spreadsheet to automate the outreach process. It is also easier to target sites that explicitly seek contributors. They typically have guidelines that they share with potential contributors. Be sure to check out EngineRoom for more information about web development companies.
Guest posts in popular niches can be difficult to obtain for free. Finance and automotive niches are notorious for this. However, there are other niches that are better represented. For example, you’ll have more success with mass outreach in a tech niche than with an esoteric one.
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Automating follow-up strategy
An automated follow-up strategy for guest posting outreach can be helpful for a number of reasons. For one, this strategy allows you to make the most of the time that you spend promoting your guest posts. It can also automate the process of reaching out to writers who have not yet published on your website. The best strategy is to find a topic that people will find irresistible. Then, create an article that offers value to its readers.
For example, if you are promoting a guest post on your own blog, you should follow up on the comments made by your guest blogger. This will increase the value of your guest post as well as your backlinks. Moreover, if you have published a guest post on a popular website, you should reach out to the people mentioned in the post. This will help you generate additional traffic and comments for your blog.
A good follow-up strategy includes an email signature with a contact number, company name and signature. Then, you can add a CTA (call to action) to encourage your reader to respond or visit your website. This strategy has proven to increase your reply rate by 9 percent. Automating follow-ups can also help you keep track of your campaign’s success.
Analyzing competitor posts to find winning guest post titles
Analyzing your competitors’ posts can be a great way to find winning guest post titles. Not only will it provide you with new ideas, but it will also help you understand how to improve your SEO. For example, a competitor with a backlink may have written a similar guest post but pitched a better idea. Analyzing your competitors’ posts can help you understand which links are the most valuable and which ones don’t.
Analyzing your competitor’s posts for keywords is an effective way to determine which keywords are attracting visitors and ranking high in the SERPs. It’s important to understand the difference between volume and relevancy when analyzing your competitor’s posts. Using tools like Pagezii’s Blog Pulse Report will help you identify which keywords are bringing in the most traffic.
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Using Alexa Audience Overlap Tool
The Alexa Audience Overlap Tool is a great way to find new influencers and find content opportunities for guest posts. Enter a keyword in the tool and it will show you websites that have high share of voice for that keyword. These sites are likely to have engaged readers and loyal followers who are interested in your topic.
Using this tool to identify potential guest post opportunities is very easy to do. Just enter the domain name of your site and the domain name of a competitor and the tool will show you other sites with similar audiences. The higher the overlap, the better. This tool is very useful for identifying potential competitors and finding partnerships.
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Another useful tool is SEMrush. It is an all-in-one marketing tool and has a free trial. Using SEMrush can give you insights about your competitors, as well as estimate traffic. However, you should not base your business decisions on estimated data. If you have a high amount of traffic, you should see an improvement in your Alexa ranking.
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