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How to start an online school?

Modern technology plays an integral role in today’s education, popularizing online education as a new norm for pursuing learning. If online learning was a choice earlier, today, it is the ultimate need of the hour, not just for learners but for educators as well. The increasing demand for professional and certified tutors has also increased as both parents and students have started to appreciate the efficiency and convenience of online learning.

With that said, if you are an educator who wants to start an online tutoring business or your own online school, I would say this is the best time.

If you wonder where to start, this blog can guide you in the right direction to start your own online school.

Starting an online school

Starting an online school also needs a business plan and a well-thought-out marketing strategy like any other business. Yes, you got to approach your online school as a full-fledged business.

So let’s begin with the steps to follow when launching your own online school:

Set the purpose of launching an online school

If you are an educator, you could be launching your online school to teach your learners beyond your traditional classroom. At the same time, you can also establish an online school to train your clients. Make sure you begin by setting your teaching goals, business goals, and objectives to make sure you achieve the goals.

Make your online classes accessible

When it comes to teaching online, you have to plan how you are going to deliver your lessons to your target learners. The ease and accessibility of your class are as significant as the quality of the content you provide. If your students can’t access your classes or don’t know where to enroll for them, they could never experience your teaching.

Hence, make sure you create proper landing pages or link to your online classes or courses so that your learners don’t have to struggle to find where to book appointments for your first class.

Here is what you can do to make your online classes accessible to your learners:

  • Email your students the class links.
  • Embed the enrolment link on your tutoring website
  • Send the online class and course links through texts.

List down the features you require

After determining your needs and goals as an Online school, you now have to consider the features of your online school. The more specific you are with your requirements, the easier it is to find the right online platform that suits your needs.

If you are looking to build an online learning marketplace, make sure you add features for students, tutors, and admin as well.

Now let’s look at some important features to integrate into your online school.

  • Scheduling live classes
  • Learning models
  • Creating learning content
  • Reports and analytics
  • Learner and course management
  • Security feature
  • Mobile learning tools

Explore and research the market

Now that you know the features your online school needs to have, now you have to decide the pricing of your online classes. To narrow down options to find the software solution to build your online school, perform a thorough market analysis.

If you are looking for the most effective way to build your online school, use a readymade script like Pinlearn to create your online learning marketplace with quick deployment and half-price in the market.

Look for reviews to finalize the solutions you have shortlisted. If the solution provides, you have shortlisted, have a free trial, and make use of it to have hands-on experience to nail down the final decision.

Test your online tutoring platform

Whenever you build something, the obvious way to gauge its performance is to test it. To see how the software works in real, rest your learning software in different test scenarios to check whether it will help you reach your business goals. This is where using the free trial comes to your rescue. Use this chance to test out all the functionalities of the tutoring platform.

Do not just look at the platform vaguely; instead, try out the actual scenarios your users will mostly experience so that you can see exactly how they look and work. For example, invite a few learners, upload your training materials, assign content, and create demo tests to gauge the performance. You must also contact the technical support team to understand how quickly you get a response and whether it is easy to communicate.

Revenue generation techniques to grow and scale

When it comes to generating revenue, online schools have immense opportunities to make a profit only if you use the right revenue approaches.

Here are some of the proven strategies to make money using your online school:

Free classes

You might be thinking about how giving off free classes can help you make money. The trick here is to offer your classes either fully or partially for free and charge for certificates and other learning resources for a price.

Charge upfront

Your students can pay for your online classes on an individual basis. This is one of many basic approaches to making money when you are running an online tutoring business; it is easier for your learners to understand.


Once your build an online school, consider offering subscription packages to cater to your learners. Offer bubbles of classes and online courses so that students will be more willing to pay a subscription fee every month based on the value offered.

You can also consider combining two or three revenue methods together to create your customized revenue model.


Building an online school becomes a cakewalk if you have the assistance of the right solution provider. There is no shortage of online tutoring software in this digital age, but the high demand for the same makes it a profitable industry, even for new entrepreneurs.

While there are many options in the market, the need for niche online schools that cater to a specific target audience is still high. Make sure you define your business goals and the business model and use the right solution providers to get started and launch your online school.

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