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Partnership with Top Online Casino Brands: Analyzing Buffalo Partners

With the online gambling industry’s growth, the importance of partnerships has become paramount. Such alliances are an important advertising component in casino brands’ success. They drive relevant traffic to their websites, increase brand recognition, and generate income. Buffalo Partners is a leading affiliate marketing program in the industry. It provides allies with a wealth of resources to help them succeed. Buffalo Partners has become a reliable option for those seeking to enter the online betting business.

Background Information on Buffalo Partners

The 2001-launched affiliate system provides resources and support to casino companies. Buffalo Partners is part of the Palace Group. It has a robust network of top gambling sites that includes JackpotCity, Spin Palace, and Riverbelle. 

Buffalo Partners has over 22 years of experience in the online gaming industry. It has paid its collaborators millions of dollars in commissions. The program offers its casinos access to over 500 games from top software providers among which are Microgaming and NetEnt. Buffalo Partners has a yield share commission structure ranging from 25% to 50%. This depends on the partner’s performance and offers competitive commission rates. Allies earn an extra commission if they refer other allies to Buffalo Partners – this is sub-affiliation.

Buffalo has won many awards for its online casino affiliate program. It won as the Best Affiliate Program at the 2018 Malta Gaming Awards. Buffalo Partners was also named the Best Affiliate Program at the 2019 EGR North America Awards. The program provides customized marketing materials and real-time reporting. There is also a dedicated account management team to help Buffalo Partners’ allies succeed.

Types of Partnerships Buffalo Offers to Online Casino Brands

Buffalo Partners offers several types of alliances to online casino software brands. This includes profit share, cost per acquisition (CPA), and hybrid deals. Let’s learn more about them.

  • Revenue Share Model: The brand and the affiliate share in the income generated by the players referred by the affiliate. The yield share commission structure ranges from 25% to 50%.
  • CPA Model: The site pays a fixed fee for each player that the affiliate refers to, and makes a deposit or meets specific other criteria. This model is often used for new customer acquisition.
  • Hybrid Deal: The deal combines both revenue share and cost per acquisition models. It allows affiliates to earn a fixed fee for each new player they refer and receive a percentage of the profit generated by that player over time.

By offering a range of alliance options, Buffalo Partners tailor its program to each brand’s needs and goals. This flexibility helps ensure the collaboration’s success for both parties involved.

Buffalo Top Successful Partnerships

Buffalo Partners has established alliances with several top corporations. These collaborations have helped the affiliate program and the casinos grow their firms. Here are some of Buffalo Partners’ top successful alliances.

River Belle Casino

The 1997-established site features an outstanding riverboat theme. River Belle has a wide selection of games. This includes slots, table games, and video poker. Some of its most popular games are Thunderstruck II, Immortal Romance, and Mega Moolah. The Kahnawake Gaming Commission and the Malta Gaming Authority license it.

Buffalo Partners uses different casino affiliate marketing strategies to promote their collaborators. There are banner ads, email and social media marketing platforms to bring sites like Riverbelle online casino to the forefront of the industry. No wonder the Microgaming-powered site has become one of the most successful casinos. It has won several awards over the years. The platform also holds a certification from eCOGRA, an independent testing agency that ensures fair and responsible gaming.


JackpotCity is another popular gaming platform established in 1998. One of its standout features is its vast selection of games. It offers slots, table games, and live dealer games from top software providers like Microgaming and NetEnt. Its most popular games include Mega Moolah, Caribbean Stud, Major Millions, and Jurassic Park.

Buffalo partners used email and social media to promote the eCogra-certified website. The platform offers a welcome bonus of up to $1,600 with regular promotions. JackpotCity is also known for its user-friendly interface and 24/7 customer support. These have helped to build a loyal following among players.

Spin Palace Casino

The 2001-founded site licensed by the Malta Gaming Authority averages a 97% payout rate which makes it one of the top sites for players. Buffalo Partners offer a range of promotional tools and techniques to attract potential players to Spin Palace. They include creating custom banners and landing pages, utilizing social media platforms, and sending out email newsletters to their subscribers. Special SEO techniques are used to increase the visibility of Spin Palace in search engine results. They also partner with other affiliates and websites. This is to promote Spin Palace through affiliate links and referral programs. 

Spin Palace has won many awards and is one of the top online casinos in the Industry. Players can take advantage of its generous bonuses. It features a welcome bonus of up to $1,000.

How Buffalo Partners Helps Casino Brands Grow their Businesses 

Buffalo Partners offers personalized support to their partner sites. It helps them reach a larger audience and increase their returns. They assign dedicated account managers to each ally. These ones provide help and guidance tailored to the brand’s unique needs. Buffalo Partners takes care of the affiliate marketing online casino promotion of the brand. This allows its allies to focus on providing an excellent gaming experience. 

Buffalo Partners also provides various tools, including analytics and reporting tools. This is to help collaborators track progress and optimize effective marketing strategies. Buffalo Partners offers insights into industry trends, player behavior, and new marketing techniques. Their approach to alliance aims to create a mutually beneficial relationship. Such an approach helps their allies grow their firms and succeed in the competitive betting industry.

Final Thoughts

Partnering with online gambling affiliate programs like Buffalo Partners is crucial for online casinos’ success. They get to have access to an extensive network of affiliates. This results in increased visibility and profits. River Belle’s successful collaboration with Buffalo Partners shows the importance of choosing the right affiliate program. The online gaming industry is competitive, and sites need strategic alliances to stay ahead. Buffalo Partners offers many collaborating options to help casino brands grow their business. As the Industry evolves, collaborations and gambling affiliate marketing will become more important. Canadian betting sites that value alliances are most likely to thrive.


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