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What Is The Impact Of Push Notifications On Customer Retention And Brand Perception?


Is it possible to make a customer convert again and again? Customer retention is always a challenge. If someone makes a purchase from your business, you shouldn’t let him go.

The foundation of any successful business is trust. It is important to pay more attention to your regular customers, who show a lot of enthusiasm. In case of a poor customer service experience, 2.74% of millennials switch to another product from a competitive brand. In contrast, loyal customers who believe in your service are 5x more likely to repurchase. 


So, if you need to boost your customer retention rate for business then push notification is the key to success. 

Let us dig deeper and understand why customer retention is important and how WordPress push notifications help in customer retention as well as brand perception. 

Why Is Customer Retention So Important?

After converting a customer, how you treat them determines whether or not they remain with your company. If you treat them well before and after the purchase is made they are most likely to recommend your website to their friends and family. In fact, if they like your product they are more likely to buy it from you again and again. 

Therefore it is not wrong to say a company’s success depends on customer retention. Customer retention refers to how long you can keep your paying customers with your products or services. The success of your business is always enhanced by returning consumers. In comparison with the new customers, they can help you achieve twice the revenue. 

Your low retention rate always indicates that you don’t have a long-term relationship with your potential customers. Without a stable customer base, you won’t be able to make a good reputation. Yes, using a retention tool such as web push notification is crucial to your success. But what are push notifications,

Push Notifications: What are they?

The user receives push notifications on their screen. This kind of communication is a must-have feature for businesses selling products and services online, as it enables them to contact customers instantly, even if they aren’t using a website. As soon as an alert appears, the user is prompted to check up on your service and take the action requested. Push notifications give you the option of either retaining regular users or attracting visitors who have visited your site but left without interacting with it. 

Now that we know what push notifications are, let’s look at how push notifications can help you enhance customer retention. 

Why should you adopt WordPress push notifications for customer retention?

A push notification is not only an effective retention tool, but it’s also an easy marketing channel to set up. The use of push notifications for your website does not require you to invest in additional content or development. By dynamically inserting the most converting content for each user, push notifications to take care of most of the work for you.  

In the past, push notification systems issued one-size-fits-all blasts at fixed intervals, but modern systems cater to individual customer needs. In the long term, consumers appreciate having a customer notification system around. No other marketing channel can match push notifications when it comes to customer retention.  

What Can WordPress Push Notifications Do For Your Online Business?

Unlike long emails that get caught in filters and end up in spam boxes or outdated SMS messages that are often ignored, push notifications are short, concise, and almost impossible to miss. This makes them ideal for targeted and time-sensitive communications, such as temporary special offers, sports results, information about upcoming events, and health reminders. 

Note: A study found that push notifications can increase 90-day app retention by 190% for companies that don’t send them already. 

Ultimately, push notifications can be an edge in the constant battle to keep users involved and willing to engage. The effort to win over a new customer is five times more expensive than cultivating an existing one. The benefits of customer retention have been well understood and documented for years. A customer’s value extends far beyond their first purchase – a lasting relationship can result in countless referrals and repeated business.  Even though concentrating on retention lacks the flashy appeal of acquiring new customers, it is an essential component of any successful business model. 

How can you retain customers based on push notifications?

When it comes to sending push notifications, how do you determine what is right? You may have to experiment a bit to find out what suits you best. But here are some of the tips that can work out for you. 

1. Provide a strong onboarding experience

Your company has the opportunity to leave a memorable first impression when your customer makes their first purchase – so make sure your onboarding process runs smoothly. Customers will likely recall any hiccups with customer service during their initial onboarding, such as mishandling information or not having a designated contact to walk them through the process. A well-organized workflow with well-timed email triggers, follow-up push messages, self-service knowledge base access, and celebratory messaging will impress and excite new clients.

2. Deliver a personalized customer experience

It is unlikely that two customers will have the same needs, so your business may need to provide tailored push notifications to each of them. To satisfy the needs of customers who need products and services tailored to their scales, time constraints, or other preferences, you should avoid providing one-size-fits-all solutions. According to Evergage, 99% of marketers say personalization helps advance customer relationships, with 78% claiming it has a “strong” or “extremely strong” effect. Make sure your offering is relevant and personalized to each customer, so the solution provided is the most useful. As a result, your business will be more likely to attract clients because you are attentive to their needs.

For example- You can send a personalized WordPress push notification to a customer who browsed your website, selected a few but left them in the cart.

3. Set up a feedback loop for customers

You need to know how your customers feel about your business, to improve it. Customer feedback must be collected and shared with the rest of your organization to retain your customers. This is where customer feedback push notifications come in. The customer can easily communicate his issues by clicking the push notification button. These surveys can be collected and distributed in the organization to deal with shortcomings and loopholes.  

For example- A product review should be distributed to engineers and development teams so they can address flaws in your product’s design. 


We hope you understand the advantages push notifications can bring to your website or online business. If you are looking for the absolutely best push notification provider then you should try Wondershare push notification. It allows you to build push notifications within minutes. 

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