You might have come across discussions on online forums saying SEO is dead.
Even some ‘gurus’ will tell you AI tools are replacing SEO.
So, you’re probably unsure on whether to continue investing in this practice.
Well, worry not because in this post, I’ll tell you why now is the best time to focus on SEO more than ever.
Let’s dive in.
Reasons to Implement SEO In 2023
1. Your Target Audience (and Potential Customers) Uses Google Daily
As of May 2023, Google processes 8.5 billion searches daily and 99,000 searches per second. In other words, many people are using the internet giant to find relevant information and even shop.
To attract the attention of these users, you need to be found on page one of Google results, and only implementing SEO makes that possible.
People also use other search engines like Bing, Yahoo, Yandex, etc, but over 90% of global searches are done on Google.
2. Brand Visibility is Everything
You increase your chances of appearing at the top of search engine results pages by optimizing your website and online content for relevant search terms attracting more people to your site.
As your website becomes more visible, you will receive more traffic; with more traffic, you can turn website visitors into customers.
3. EEAT Is a Ranking Factor
Google’s EEAT (Experience, Expertise, Authority, Trust) is crucial in determining your ranking in the result pages. So, you need to dial down on creating content that reflect these four aspects.
It would help if you were keen on the topic you’re focusing on to boost the ranking of your page in the result pages.
4. Quality Content Is Still King
Through its August 2022 helpful content update, Google emphasizes the importance of publishing people-first content. Simply put, Google will displaye your web pages to users if at all the content meets user intents.
Thus, if you focus on publishing content that helps users solve their biggest problems, you’ll get traffic, leads and even sales because Google will ensure users visit your pages.
5. Competition is Only Getting Tougher
Most businesses (including your competitors) now know the importance of SEO. If you don’t implement the right SEO strategies, you’ll be outranked. You can learn SEO online and have a competitive advantage over your competition.
Using the right keywords, getting backlinks and getting quality Google reviews (for local businesses) can put you ahead of the pack.
6. Local Searches Matter
The emergence of mobile devices and local search queries has made local SEO essential for businesses with physical locations looking to optimize their website for local search engine results.
When searching for a service or product on Google, users click on the top three results in the Map pack. You’ll need to up your local SEO game to show up at the top and get more customers.
SEO is still relevant in 2023 and beyond because it helps search engines crawl and categorizes websites to rank them better.
Despite the constant evolution of SEO, when you use the right SEO white hat strategy, you can answer users’ queries while helping your target audience find you when they search for answers to their problems using the keywords you use in your content.